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First hybrid production of the World Rowing Indoor Championships 2023

quattro media produced an unique hybrid indoor rowing event that recently captivated audiences in, Canada, and around the world. The event, which combined the excitement of a live competition in the venue in Mississauga with virtual participation, brought rowing enthusiasts together for an exhilarating and inclusive experience.

The complex hybrid production, the first of its kind in rowing, showcased the power of technology in connecting athletes from different corners of the globe. Participants, equipped with high-tech indoor rowing machines, competed against each other remotely, pushing the boundaries of traditional sports events. The event not only fostered a sense of global unity but also highlighted the potential of virtual sports in the modern era. The collaboration between quattro media, World Rowing and the local organizers of the hybrid indoor rowing event proved to be an unequivocal success. The dynamic partnership not only highlighted the evolution of sports entertainment but also demonstrated the immense potential for growth in the realm of virtual sports. As technology continues to redefine the boundaries of sports participation, quattro media remains committed to amplifying unique sporting experiences and bringing them to audiences worldwide.

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