Create something new! This is the general messagewhich the pandemic has brought to sports-event agencies and producers to survive without the majority of sport events taking place. Together with Sölden Toursim, quattro media developed a new charity event and according media concept - the “Social Ötztaler Radmarathon”: All participating cyclists could choose their individual course to manage the 238 km on their bike all over the world and apply to the competition via an own app. The 3.5 hour live show was brought to television and social media, showcasing short clips from participants all around the globe, live-Interviews via Skype and Zoom calls and a small team of last year’s winners cycling on the original course.
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