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The Client

Head is an American-Dutch sports and clothing company, which sells alpine skiing and tennis equipment.

The Challenge

Head briefed us to develop, produce and medialize a series of clips to promote new tennis rackets.

Our Solutions

We came up with the concept for the series “Catch The Moment” – a small series of super-slow-motion clips with a length of 3 min each.

We produced these with tennis legend Andy Murray in a studio in London during two days, explaining details of his techniques and experiences. Murray uncovers some of his secrets and tactics during a match.

We also developed and ran the global media distribution for digital media.

Video: Andy Murray - Catch The Moment

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