The Golden Fly Series is a World Series bringing the spectacular queen of Olympic sports – athletics – to the heart of the cities and delivers attractive elite sport events to the public: the world’s best athletes participate in Pole Vault and Long Jump on a unique apparatus, called the FlySwat, a mobile track and field facility. The Golden Fly Series was created by former Austrian national athletics coach Armin Margreiter.
quattro media was selected in 2014 to widen media reach for the Golden Fly Series and the Golden Roof Challenge in Innsbruck in particular.
We came up with an appropriate content strategy and with our pro-active media distribution approach, quattro media managed to deliver the immediate desired media impact.
We created a new concept and budget management for the live production set-up which led to new global media partners and helped to increase global awareness amongst the media industry and athletic fans.
Ever since, we have been closely involved and help to grow the series with a multi-year contract.