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The Client

The Global Kitesports Association (GKA) is the organisation behind the GKA Kite World Tour that hosts multiple World Cups in different disciplines across the year in order to crown the official World Champions in Kiting.

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The Challenge

GKA sought a customized content and media strategy, encompassing support in production and distribution tailored to address the unique challenges inherent in the sport, such as weather constraints and remote locations lacking connectivity infrastructure.

Our Solutions

The initial phase to get the project going involved an in-depth status quo analysis and consulting service. Through the adoption of new and innovative production systems, GKA successfully initiated its inaugural live stream events. This endeavor was complemented by a range of content formats including highlight shows, documentaries, digital and social media clips, and news cuts, expertly curated by quattro media to elevate the media output to unprecedented levels. The pinnacle of this endeavor was the securing of a multi-year tour sponsorship from Qatar Airways.


Video: Qatar Airways GKA 2024 - Season Teaser

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