World of Freesports
quattro media
CASE STUDY
The Client
The Freeride World Tour - FWT - is the worldwide circuit of freeride snowboarding and skiing with the best riders in the world competing on the most legendary and challenging alpine faces in the most renowned ski resorts across the world.
The Challenge
quattro media was asked to help creating a global media package and communication strategy for the World Tour from its inception in 2008. We have been involved in the founding event, the iconic “Xtreme Verbier”competition pretty much from the beginning.
The goal is to increase international media value to match sponsors interests and regional needs.
FWT management works with us on an ongoing and permanent basis to adapt media output according to the changes in the media landscape and all its options.
Our Solutions
We established a permanent, dedicated Freeride World Tour media distribution team.
We developed state-of-the-art and creative content production.
We created differentiating “free distribution” and “sales” media packages of the tour.
quattro media developed short and long formats to permeate the global media landscape of winter sports.
We have extended the media reach and facilitated incoming revenue by creating the relevant up-to-date video products.
quattro media signed multi-year agreements with traditional and digital broadcast platforms.
