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The Client

The FIA is the governing body for world motor sport and the federation of the world’s leading motoring organisations. Founded in 1904, with headquarters in Paris, the Fédération Internationale de l'Automobile (FIA) is a non-profit making association. It brings together 244 international motoring and sporting organisations from 146 countries on five continents. Its member clubs represent millions of motorists and their families.

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The Challenge

The Fédération Internationale de l'Automobile (FIA) sought a sustainable method for establishing a monthly magazine-style program to showcase racing series that receive limited media attention, thereby offering them exposure and making content accessible to a global audience. The development, production, rights negotiation, and distribution of the 26-minute FIA Pure Motorsports magazine show were entrusted to quattro media.

The Fédération Internationale de l'Automobile (FIA) enlisted quattro media to devise and implement a comprehensive strategy aimed at elevating the media coverage of the FIA Karting Series to new heights, thereby ensuring that this captivating property garners the viewership it rightfully deserves.

Our Solutions

Following meticulous planning, the production of FIA Pure Motorsports commenced at the quattro media headquarters in 2021 and continues through 2024, with an exciting lineup of 12 colorful episodes on the horizon. In addition to ensuring a seamless and efficient production process, quattro media is also spearheading the sales and distribution efforts for this diverse and highly acclaimed magazine show.

Since assuming responsibility for the still ongoing distribution and sales services in 2019 for the FIA's Karting property, the overall media output has consistently expanded, and significant reach across all major markets has been both achieved and sustained.

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"Having worked closely with the quattro media team, I can attest to their exceptional professionalism, dedication, and deep understanding of the media market.  Moreover, quattro media plays a pivotal role in FIA’s flawless production of our FIA Pure Motorsport 26min magazine show, which underlines their production expertise and attention to detail. Additionally, quattro media has continuously demonstrated insightful knowledge of motorsports in general and follows market developments closely. Their ability to adapt to challenges and collaborate effectively make them a very valuable team member for FIA. I confidently recommend quattro media to help you with reaching your goals."


(JAMES HOUGH - FIA Head of Corporate, Events and Championship Partnerships)

Video: FIA Pure Motorsport - Episode 10

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